| Areas of Expertise |
Home |
| Marketing Research Services – (Note short list of previous marketer solutions.) |
| Focus Group Market Research |
Used Focus Groups and other qualitative research totally repositioned a global operating unit in the food industry
Using focus groups in Japan, led Kellogg's to its most successful year in its thirty year history
Oversaw fourteen focus groups for Hershey's Milk & Almond Bars
Conducted over 2,000 focus groups for business-to-business and business-to-consumer clients, primarily for Fortune 500 companies including Lucent Technologies (now Alcatel,) Miller Brewing, Procter & Gamble, Sara Lee, Cargill, Pizza Hut, Frito-Lay, World/Cup Dallas, Super Bowl XLV, P.F. Chang's, Chili's, TGI Friday's, Marriott Hospitality, JC Penney, Omega Watches, etc.
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| Quantitative Market Research |
Developed customer satisfaction reward invitations for use by Burger King, Carl's Junior and Ben & Jerry's
Managed or conducted research (via phone, e-mail or Internet panel) for HIT Entertainment, Cargill Turkey, DynCorp International, Perot Systems, Trinity Industries, Club Resorts (CCA,) Legacy Capital, LSG Sky Chefs, 7-Eleven, Hotels.com, and Reliant Energy.
Validated a new Kellogg's ad campaign which then became the most successful ad campaign ever run in Japan (in any industry)
Used creative testing to launch Kit Kat's famous "Give me a Break…Break me off a piece of that KitKat Bar"
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| New Product Development Process |
Conducted new product development research for Pizza Hut, JC Penney, Brinker International, Boi Na Braza Restaurants, LSG Sky Chefs, Midwest Airlines, Wendy's International, Omega Watches, Aaron Brothers Framing, Hotels.com and many others
Created a totally new strategic platform in the food industry that generated over $88 million in the first year sales
Conducted new product development ideation sessions for Kimberly-Clark, RJ Reynolds, HIT Entertainment, Anheuser-Busch, Amway, Pizza Hut, Frito-Lay, Lucent Technologies, McDonald's, Golden Chick, Club Resorts,
Was a member of the development team for Huggies® Pull-Ups Disposable Training Pants
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| Brain Storming Techniques |
Trained in Synectics®, an ideation methodology specifically geared for consumer goods, however, the techniques have successfully been used on services. as well as business-to-business issues, the methodology heavily employs the use of analogy, and focuses on developing a breadth of ideas, evaluating those ideas for viability and setting up goals and timeliness for developing, testing, and launching those products
MarketingWise Group team has successfully used Synectics® brainstorming techniques with Kimberly-Clark, Anheuser-Busch, HIT Entertainment, RJ Reynolds, VHA, First Choice, Midwest Airlines, LSG Sky Chefs, Gadzooks, World/Cup Dallas, Pizza Hut and Frito-Lay, among others
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| Ethnographic Analysis |
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MarketingWise Group team has conducted ethnographic studies for Kimberly-Clark, RJ Reynolds, Cargill Turkey, Boi Na Braza, Golden Chick, Display Products, Inc., and Darling Homes, among others
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| Workplace Conflict Resolution Strategies |
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MarketingWise Group execs have conducted teambuilding sessions for Kimberly-Clark, HIT Entertainment, VHA, RJ Reynolds Tobacco Company, and Society of Petroleum Engineers, among others
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