Previous Marketer Solutions
Provided by the
MarkteingWise Group Team
Used creative testing to launch Kit Kat’s famous “Give me a Break…Break me off a piece of that KitKat Bar”
Validated a new Kellogg’s ad campaign which then became the most successful ad campaign ever run in Japan (in any industry)
Managed or conducted research (via phone, e-mail or Internet panel) for Kimberly-Clark, Anheuser-Busch, RJ Reynolds Tobacco Company, HIT Entertainment, Cargill Turkey, DynCorp International, Perot Systems, Trinity Industries, Valmont Industries, Club Resorts (CCA,) Legacy Capital, LSG Sky Chefs, 7-Eleven, Hotels.com, and Reliant Energy.
Developed customer satisfaction reward invitations for use by Burger King, Carl’s Junior and Ben & Jerry’s
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MarketingWise Group offers a wide range of quantitative market research services to its clients, both on the B2C and B2B sides of the business.
Quantitative Market Research is Critical. Validation of findings from focus groups is critical in making correct decisions on your brand or company. You need to make certain you’re headed down the right strategic path to avoid costly errors down the road. Quantitative market research provides the statistical validity you need to make the right decisions, the right investments. The primary difference between quantitative market research and qualitative research is that ideas come from qualitative research, but ideas are just that … ideas that need to be statistically confirmed using quantitative market research … MarketingWise Group offers both.
A Well-written Questionnaire is Key. A key to successful quantitative market research is writing the questionnaire properly. An improperly worded survey, a forgotten question, or an inadequate tab plan can inaccurately skew quantitative market research results. MarketingWise works closely with you to avoid this costly mistake.
Quantitative Market Research Reports are Actionable. MarketingWise Group also believes that quantitative market research reports should be more than just the presentation of numbers. We pride ourselves on taking those numbers and making sense out of them for you. We supply strategic recommendations on what you should do as a result of the quantitative market research findings.
Whether it’s a web-based or telephone survey you need, MarketingWise Group can handle it.
Customized Hybrid 360° Review Qualitative and Quantitative Market Research.
MarketingWise Group often has clients who tell us they have a product that isn’t doing well and they have no idea what’s wrong, and certainly no idea how to course correct. When presented with this challenge, oftentimes a 360° quantitative market research review is warranted, looking at a client’s relationships with distributors, key customers, key industry influencers (editors of key trade publications or industry analysts), top management, the rank and file and the end consumer.
MarketingWise Group is uniquely qualified and adept at handling these complex reviews. Using a combination of focus groups (both internally and externally), one-on-one interviews (again, externally and internally), in-depth telephone interviews (for national and/or global or hard-to-reach customers) and quantitative market research questionnaires, MarketingWise Group is able to piece together all the parts of the puzzle and figure out which pieces are working and which ones need to be retooled.
We have many testimonials from satisfied clients (Clients Served) who have improved relationships with their customers or increased their sales as a result of conducting one of our hybrid research projects.
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