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MarkteingWise Group Team
Trained in Synectics®, an ideation methodology specifically geared for consumer goods, however, the techniques have successfully been used on services. as well as business-to-business issues, the methodology heavily employs the use of analogy, and focuses on developing a breadth of ideas, evaluating those ideas for viability and setting up goals and timeliness for developing, testing, and launching those products
MarketingWise Group team has successfully used Synectics® brainstorming techniques with Kimberly-Clark, Anheuser-Busch, HIT Entertainment, RJ Reynolds, VHA, First Choice, Midwest Airlines, LSG Sky Chefs, Gadzooks, World/Cup Dallas, Pizza Hut and Frito-Lay, among others
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MarketingWise Group is a strong believer that the best ideas for new products or repositioning existing products come from within the organization itself.
Using brainstorming techniques, MarketingWise Group is skilled at assembling key creative people in organizations, teaching the basics of creative idea generation, eliciting creative solutions and helping develop practical, actionable next steps.
Over the past two decades one of our Senior MarketingWise Group Principals has led over 400 sessions involving brainstorming techniques that have led to a number of major marketing breakthroughs including: 1) creating a strategic new concept for SkyChefs that significantly influenced the entire US in-flight catering industry, 2) developing a promotional strategic plan for a large consumer packaged goods company, and 3) developing over 500 potential product ideas for a major drug company.
What sets us apart from many others who use brainstorming techniques is that we concentrate on the evaluation and implementation of the ideas, rather than just the creation of them. Ideas mean nothing until they’re translated into action.
MarketingWise Group uses the Synectics® brainstorming techniques with its clients, a technique initially used to stimulate new product development in consumer packaged goods companies. MarketingWise Group has used these proven brainstorming techniques in multiple channels of B2B and B2C companies to develop new products and services, product names, packaging ideas and transform ailing products or services into healthy ones.
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