Previous Marketer Solutions Provided by the MarkteingWise Group Team
Conducted Hershey Chocolate’s “first-ever” Strategic Plan for International
Created a Strategic repositioning of the entire in-flight food service industry for Lufthansa / Sky Chefs
Strategically repositioned Kellogg’s Japan a nutritionally superior breakfast
Led a foreign sales team in creating their first ever strategic plan
Developed plan for the launch of Huggies® Pull-Ups Disposable Training Pants which grew to a half-billion dollar business
Conducted a 360 review of a Lucent Technologies business division and developed a strategic plan based on the results
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How we’ll work with you
At the start of our strategic planning consulting process for consumer product and service companies, our Group’s Senior Partners will meet with your senior management to define your company’s strategic assets, their management vision and mission.
Our strategic planning consulting team will then help you conduct an in-depth analysis of your organization’s strengths, weaknesses, opportunities and threats (SWOT). This will become the central core of your entire planning process.
After completing the analysis and confirming “where you want to be,” we’ll jointly set objectives and measurable strategies. Good strategic planning requires that you establish timelines and responsibilities to achieve each goal that will be set.
With inputs and consensus of all your key management members, our Strategic Planning Consulting team will jointly help you write your strategic plan; a working document that must be easy to understand and implement at all levels of your organization.
Going forward, and as part of our strategic planning consulting process, your plan is reviewed annually against each objective and updated. This process may take several days or even weeks depending upon your commitment to the process. Good strategic planning takes time, but once in place it will greatly reduce time otherwise wasted on endeavors that are inconsistent with your objectives.
As your strategic planning consulting team, we’ll not only help you define where you want to be and how to get there …. but equally important, all the places you don’t want to be; strategic missteps that only waste management time and resources.
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