Previous Marketer Solutions
Provided by the
MarkteingWise Group Team
Seventeen years of marketing planning at Hershey Foods Corporation
Taught classic marketing planning techniques both in the U.S. and internationally
Executed highly successful marketing plan for large regional food company that led to acquisition by Tyson Foods.
Three years each of marketing planning for RJ Reynolds Tobacco Company, Kimberly-Clark and Anheuser-Busch
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How the MarketingWise Group will work with your marketing management: The Audit, Marketing Strategy Planning, The Priority Grid
The Audit (or marketing analysis)
As your marketing consultant, the MarketingWise Group works closely with your marketing management team to collect all relevant information about each product or service in your brand portfolio. We have a MarketingWise Group checklist to make this easy and consistent. We’ll carefully examine: product attributes, operational issues and opportunities, trade and customer perceptions, distribution, competition and brand profitability, among others.
Marketing Strategy Planning for B2C – annual
Each of our consumer product clients have different formats for creating for marketing strategy planning. As your consultant, we can provide templates or work with the planning formats you’ve already established.
As one example; typical marketing strategy planning for many consumer product marketing companies includes:
• The brand’s unique attributes/primary consumer benefit
• A four-year financial recap of marketing spending and results
• Four or five of the most critical marketing objectives for the year
• Specific marketing strategies needed to reach each objective
• The cost, timing and expected result of each strategy
Our Marketing Strategy Planning process provides you with all the management insight to quickly know if your strategies will meet their objectives on time and within budget.
>The MarketingWise Priority Grid
A critical part of our marketing planning is our unique analysis tool – MarketingWise Group’s Priority Grid which will guide your marketing management team in evaluating which marketing strategy, what marketing and advertising plan, or distribution spending or new product improvement expense will have the greatest return (ROI) for each brand.
As a simplistic example: there’s no point in boosting trade advertising if the real problem is poor quality. How do you know? The MarketingWise Group has research methodologies to measure each of the most critical variables.
Showing you how to measure each marketing activity … before you start spending, how to prioritize those activities, and then how to set quantifiable goals are all part of the MarketingWise Group’s marketing planning process.
How should you really allocate your marketing budget? The MarketingWise Group has answers! And will guide you through the process.
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