Market segmentation and brand positioning are a critical element of all successful marketing. We’ll help you define the unique attributes of your brand or service and then work with you to create the entire marketing umbrella that supports that positioning.

The MarketingWise Group has done extensive brand segmentation and brand positioning work with some of the best known brands in the US including: Hershey’s, Kellogg’s, Sky Chefs, and others.

As just an example, one of our senior consultants led the repositioning of Hershey’s KitKat to the famous “Give me a Break…Break me off a piece of that KitKat Bar”.

Good brand positioning requires careful marketing planning and analysis of each product’s or each service’s unique attributes and consumer benefits. Brand positioning then builds all elements of the marketing mix around the unique positioning. Brand positioning involves not just advertising and promotion but packaging, pricing, shelf placement, distribution and even the product itself.

Brand positioning on new consumer products and services requires a blend of ideation sessions (a MarketingWise Group specialty), name searches and packaging graphics.

Repositioning existing brands is a hugely challenging project as it risks alienating much of the existing consumer base. But we’ve successfully repositioned a number of flagship brands.

Let MarketingWise Group do the same for you!