Previous Marketer Solutions Provided by the MarkteingWise Group Team
Conducted Hershey Chocolate’s “first-ever” Strategic Plan for International
Created a Strategic repositioning of the entire in-flight food service industry for Lufthansa / Sky Chefs
Strategically repositioned Kellogg’s Japan a nutritionally superior breakfast
Led a foreign sales team in creating their first ever strategic plan
Developed plan for the launch of Huggies® Pull-Ups Disposable Training Pants which grew to a half-billion dollar business
Conducted a 360 review of a Lucent Technologies business division and developed a strategic plan based on the results
Contact us today
How we’ll work with you
At the start of our strategic planning consulting process for our B2B clients, senior partners from the MarketingWise Group meet with your senior management to define your company’s strategic assets, their vision and mission for the company. We also like to meet with several of your key accounts to understand the industry needs from their perspective.
Our strategic planning consulting team will then help you conduct an in-depth analysis of your organization’s strengths, weaknesses, opportunities and threats (SWOT). This will become the central core of your entire planning process.
After completing the analysis and confirming “where you want to be,” we’ll jointly set objectives and measurable strategies.
Importantly, we clearly establish timelines and responsibilities for each goal.
With inputs and consensus of all team members, the strategic planning consulting team will help write the actual Strategic Plan; a working document that must be easy to understand and implement at all levels of your organization.
Going forward, and as part of our strategic planning consulting process, your plan is reviewed annually against each objective and updated. This process may take several days or even weeks depending upon your commitment to the process. Good strategic planning takes time, but once in place it will greatly reduce time otherwise wasted on endeavors that are inconsistent with your objectives.
As your strategic planning consulting team, we’ll not only help you define where you want to be and how to get there … but equally important, we’ll help you avoid all the places you don’t want to be.. strategic missteps that only waste management time and resources. |