Marketing promotional strategies are the critical to reinforcing advertising, securing trade buy-in or stimulating consumer off-take. Effective marketing promotional strategies can have a direct impact on your brand positioning. Knowing what avenues to take can be a difficult decision; and that’s where we come in. We have executed marketing promotional strategies for some of the biggest firms in the world and would be glad to help your company, no matter your size.

When a new product or service is launched, making sure your marketing promotional strategies are aimed at hitting your desired target audience is critical. At the MarketingWise Group we know the best decision are never made on a guess. We use concrete research to insure your marketing promotional strategies will re-enforce your company’s image, brand, and mission. An executed example of one of our marketing promotional strategies was the collecting of “on-pack points” for future redemption. A “Nostalgic Hershey Bar display shipper” for Hershey’s Milk and Almond Bars is another.

In consumer product marketing, which marketing promotional strategies you took are often seen as a “retail tie breaker,” a device to generate impulse purchases or multiple purchases. The marketing effort to uniquely position the brand is reinforced by the in-store promotional effort. When executed together, they can make a very strong and lasting impression.

At the MarketingWise Group, we have used a wide range of marketing promotional strategies tools to build brands including: on-pack, near-pack, in-pack, “Scratch and Win,” retail shippers, partnering promotions, loyalty builders, buy-in promotions for the trade and internal sales and incentive based promotions.

We were awarded Kellogg’s “Best Global Promotion of the Year.” We’ll do the same for you!