Previous Marketer Solutions
Provided by the
MarkteingWise Group Team
Seventeen years of marketing planning at Hershey Foods Corporation
Taught classic marketing planning techniques both in the U.S. and internationally
Executed highly successful marketing plan for large regional food company that led to acquisition by Tyson Foods.
Three years each of marketing planning for RJ Reynolds Tobacco Company, Kimberly-Clark and Anheuser-Busch
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How the MarketingWise Group works with your Marketing management team: The Audit, Marketing Strategy Planning, The Priority Grid
The Audit for B2B (or marketing analysis)
As your marketing consultant, we work closely with your marketing management team to collect all relevant information about each product or service in your brand portfolio. We have a MarketingWise Group checklist to make this easy and consistent. We’ll carefully examine: product or service attributes, operational issues and opportunities, trade and client/ customer perceptions, distribution, competition and brand profitability among others.
Marketing Strategy Planning for B2B – Annual
Each of our clients has different formats for B2B marketing strategy planning. As your marketing strategy consultant, we can provide templates or work with the plan formats you’ve already established.
As one example; typically marketing strategy planning for many B2B marketing companies includes:
• A short description of the product or service’s unique attributes and the primary benefit to the trade verses your competition
• A financial recap highlighting four years of sales and marketing (trade) spending by category
• A clear summary for each of the four or five most critical objectives for the year and the specific marketing strategy needed to reach each objective, and the cost and timing for each.
• And much more so than B2C marketing, the marketing planning in B2B plan requires in a much greater in-depth understanding of industry (trade) needs
• Each objective and each strategy must be supported by information gathered in the marketing strategy planning audit
Our marketing strategy planning process provides you with all the marketing insight to quickly know if this plan will meet its objectives on time and within budget.
The MarketingWise Priority Grid
As your marketing planning consultant, The MarketingWise Group has a unique analysis tool – The MarketingWise Priority Grid, that will guide your marketing management team in deciding what B2B marketing strategy planning and which spending strategy will have the greatest return (ROI) for each brand.
As a simplistic example: there’s no point in boosting advertising if the real problem is poor quality of your product or service. How do you know? We have several research methodologies (see MarketingWise Group – Research) to measure each of the most critical variables.
We’ll show you how to measure each marketing activity … before you start spending, how to prioritize the activities, and then how to set quantifiable goals all within the MarketingWise Group’s marketing strategy planning process. |
