One of our Senior Marketing Partners has successfully managed both Hershey’s and Kellogg’s international marketing strategy in Tokyo.

He has crisscrossed Asia for over 17 years as a marketing executive with Wilson Sporting Goods, Hershey’s, Kellogg’s and Lufthansa.

We fully understand the challenges, the opportunities and, most importantly, how to succeed in global markets. Expanding your U.S. marketing strategy into an international marketing strategy is not just expanding your U.S. image overseas. It requires a very careful understanding of local marketing nuances and how your brand needs to be positioned to the trade in order to retain your essential brand elements while responding to local trade and consumer needs and sensitivities. Lack of sensitivity in an international marketing strategy has caused numerous businesses to fail. The MarketingWise Group is uniquely positioned to help you profitably expand internationally.

We are fully conversant in all aspects of creating an international marketing strategy including:

• Strategic planning
• International joint ventures
• Preparing an international marketing strategy for foreign sourcing
• Creating an international marketing strategy for licensing your brand or product
• International partnering
• Exporting/distributing your products outside the US

While it’s getting smaller, the world is a really big place … especially if you don’t know where you’re going or why you even want to go there. Let us guide you through the process.